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Aggregator or Delivery Partner

Should eCommerce Business Use an Aggregator or Delivery Partner?

A delivery partner for your e-com or shipping business collaborates with the best courier service provider like DTDC courier. Your business can use its network of shipment and tracking to send products. However, this means you can only work with a single agency. Such a restriction often creates some roadblocks in the supply chain; more on this later. 

On the other hand, an aggregator holds tie-ups with many agencies. Your business can work with these aggregators and unlock access to more than just one medium of logistics. Based on the routes, time, cost, and efficiency, a delivery partner can remain variable for each shipment. 

A new partner each time seems tedious? Not really; these aggregators use a software or tool that allows you to make the right call with a few clicks or calls. They work on API integrations and automation systems

To further understand this difference, let’s take a few aspects of delivery logistics and compare them between the two service providers. 

Aggregator vs Delivery Partner

Here are a few comparisons between the two channels: 

Wider Reach 

Think like an everyday user of a delivery service provider. You walk into the store and first enquire about the destination of your shipment. They check their servers and let you know the cost and time it would take to make this possible. There is also a chance they do not deliver to the pin code you mention. 

Such issues are not viable for a business. If you pick to work with a single agency, these could arise. However, an aggregator can give you the options of more than one agency and make this task straightforward. 

When an agency fails to deliver to a specific pin code, it could hamper business, reduce reach and or cost more to use another third-party service. All of these issues stand eliminated when you use an aggregator. 

Payment Options

This is one department where the difference does not seem as significant unless you dig deeper. More renowned service providers come equipped with all kinds of payment options. The same is valid with aggregators. 

Any top aggregator allows enterprises to instantly and safely link payments. However, there is rarely an option to integrate the e-com business directly with the agency. This means payments collected from the clients must not automatically reach the agency. 

Aggregators also pay extra attention to holding as many payment alternatives as possible to promote better sales. 

Cash On Delivery

One of the most massive game-changers for an e-com business is the correct adaptation of cash-on-delivery. This is a service where the receiver pays for the product by cash on arrival. The same is possible with aggregators but rarely available with agencies. 

Another new trend with deliveries is the use of payment-on-arrival. This feature is just like COD, but the consumers can pay using any mode of payment on arrival (not just cash). This promotes more sales and helps build trust in your brand. 

Top aggregators in the country also ensure this COD is immediately credited to your accounts to ensure zero cash-vacuum. This benefit alone helps a business enormously. 

Easier Shipment Return  

Since multiple partners work from the same platform, the return of shipments is just as easy as sending them out. You do not need to follow up with individual agencies since more than one service provider is a click away.

With more aggregators, this return order feature is integrated with the tools to enable seamless shipments. It also eliminates the restrictions because of pin code restrictions from one carrier.

Single Point of Data

Using APIs, you can connect courier delivery aggregator systems on your website and marketplace.

These tools retrieve data from your website and record orders on a single platform, allowing direct delivery from the forum. This practice holds all the information like payment, address, and much more on a single dashboard. 

It also prevents order loss and provides website updates and air-tights with the fulfillment process. The same data also helps to analyze the business better. Working with an agency could result in your data resting in silos. This cannot happen when you have a single point of access.

Final Thoughts

While the differences are apparent, and the aggregators seem to have the upper hand over individual agencies, here are a few more points. 

  • Aggregators can provide an automated non-delivery report and process shipments. 
  • They do cost low when compared to independent distributors. 
  • Additional features like order tracking, consumer feedback, and payment security are an undue advantage. 
  • Some aggregators also provide insurance and protection. 

This wide array of options and advanced automation systems can boost your e-com business significantly. They help you gain more profits and ensure maximum customer satisfaction. You can choose Pickrr, a shipping aggregator, to provide yourself with seamless delivery services in no time. 

Frequently Asked Questions (FAQs)

Is same-day delivery possible with aggregators? 

Yes, they collaborate with many delivery courier services, and shipments of any timeline are doable.  

Can we ship anywhere in India with an aggregator? 

Yes, an aggregator can ship to more pin codes than an ordinary delivery agency. 

Do aggregators provide packaging?  

No, both aggregators and delivery partners do not provide packaging. Most businesses also depend on these boxes for their branding. 

How do you track an aggregator app when shipping across carriers? 

These tools come with a comprehensive dashboard that allows you to track all data points. Multiple carriers, routes, or costs do not hamper real-time tracking.

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