Step-by-Step Guide to Set Up Your Shopify Store in 2021

Over the last few years, the retail landscape has undergone a major transformation. As the internet penetrated the deepest corners of the country, more and more consumers have turned towards e-commerce websites for retail shopping.

Online retail is expected to grow 10.7% by 2024 compared to 4.7% in 2019 as per a report by India Brand Equity Foundation. Moreover, the number of online shoppers in the country is expected to reach 220 million by 2025.

With a growing focus on internet-based retail, it becomes imperative for the sellers to have an online presence to retain their existing customers as well as expand their reach. Now, setting up an online store might sound like a demanding task, especially if you don’t have any technical knowledge or past experience with online selling. Amazingly, none of these are required!

With Shopify, you can set up your store in less than 15 minutes.

How does Shopify work for e-commerce businesses?

Whether you sell clothes or e-books, Shopify lets you sell anything and everything to your customers. You not only can build a website but also provide your customers with an in-built shopping cart experience. Here’s a brief list of products and services you can sell using Shopify.

Physical Products

The products that you drop ship to customers like apparel, stationary, jewelry, gift items, and more fall under this category.

Digital Products

These usually consist of audio downloads, e-books, e-courses, digital photographs, and similar items.


If you are a doctor who is setting up online consultations or a psychologist who is planning to conduct online counseling sessions, Shopify can help you set up your online business.


Selling memberships with Shopify is extremely easy. For example, if you are running a dance studio and want to expand your student base with online memberships, Shopify can do all the work for you.


Any sort of bookings from theatre shows to travel tickets can also be managed with the help of Shopify.


From clothes to furniture, you can rent a range of products by setting up a store on Shopify.

Now that you are clear, what all you can sell or put up on rent with Shopify, let’s take a closer look at how to set up your Shopify store.

A step-by-step guide to set up your Shopify store

Step 1 – Sign up

The first step of setting a Shopify store is the easiest. Open the Shopify website and sign up to create an account. Click on the Get Started button and fill in your basic details like email address, password, and store name.

It is important to enter a unique store name as it is your online identity, and that it should sync with your business vision. Also, if the name is not unique, Shopify will restrict you from purchasing the domain.

After clicking on Next, you’ll have to answer a few business-specific questions like—are you already selling, or what is your current revenue. Once you are done answering these, enter your personal information such as full name, address, phone number, etc.

Voilà! You have successfully created an account on Shopify.

Step 2 – Add products

Adding products in a clear and organized format is crucial for your business’s success. Go to the Products button on the left panel and click on Add Products. Here you can add the name of the product, the description, SKU, and related images.

Since SEO will crawl through your e-commerce store, it is important that you add unique and engaging product descriptions. Make sure that the description answers all the common queries related to the product such as the materials used, expiry date, return and refund policy, etc. You can also describe the pre-sale and post-sale process as per the requirement—for example, in the case of customized products, you may need a few details from the customers. Ensure that all such information is part of your product description.

Shopify allows you to add products individually as well as in groups. For example, you can create a section of men’s clothing so that your customers don’t have to browse a lot to find the collection of products they are looking for.

While you are adding the product’s details, it is of utmost priority that the image you are putting up conveys all about the product. It’s recommended to use high-quality lifestyle images.

Step 3 – Select a theme

With thousands of free and paid themes, Shopify offers flexibility to the sellers in deciding the look and feel of their store. In order to offer a positive user experience, it is important that your theme matches your market niche. For example, if you are selling toys, you need a color theme that reflects fun. While if you are selling health care products, your theme should suggest professionalism and trust.

Before finalizing on any theme, here are a few tips that you might find useful:

  • Decide on your budget
  • List the features and functions
  • Consider your niche
  • Prefer mobile-friendly themes
  • Optimise checkout experience

Once you narrow down on the final set of themes, make sure to pick the one that offers a great user experience, looks pleasing, and promises good performance—all in all, helps you boost your conversion rate.

Step 4 – Configure back office

As a seller, the chances are that you would spend more time at the back office than at the front desk. Here’s all that you need to configure.


From product weight to carrier rates, the range of shipping options might look confusing. Since you are just starting with your online store, we would suggest offering free shipping to attract customers. If you are offering similar sorts of products, offering flat rates can be a good idea.

To make the whole process easier, it is important that you add your store’s location under the Settings tab. Also, specify your shipping zones and rates under the Shipping and Delivery tab.

Ensure seamless shipping by integrating your Shopify store with Pickrr. Choose from more than 20 courier companies and ship to more than 29000 pin codes across the country. Get add-on services such as auto-order import, label, and manifest generation, fulfillment solutions, and a lot more—all this at cost-effective prices.


Stay clear on the taxes right from the moment you decide to set up your Shopify store. You’ll need to consider factors like where is your customer based and whether the tax should be levied per that location, whether your final shipping rate should be tax inclusive, should tax be charged on digital goods, and similar factors.

If you get confused at any stage, taking advice from a tax professional is always recommended.


Last but not the least, decide on the medium through which you’ll accept payments. Shopify payments allow you to accept payments via credit cards, Google Pay, Shopify Pay, and various other options. An additional benefit of Shopify payments is that it lets you configure checkout in multiple currencies.

Step 5 – Set up your custom domain

You can either use the default name generated by Shopify or purchase a unique domain. You can buy the domain from any other platform as well and get it added directly to your store.

Once the domain is finalized, go to the Domains option under the Online Store tab and update your DNS record.

Congratulations! You have just created your first store on Shopify. Download the Pickrr app, sign up on the dashboard and start shipping your orders in just a few clicks. To create a more powerful impact on your store, start publishing digital ads, content curation, and presence on social media. When combined, all these will give you long-term beneficial results.

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